Tuesday, February 14, 2006

"Those are good burgers, Walter."

So In-N-Out now stands at a crossroads. Today as I wait in line at the drive-thru, I wonder which way that giant arrow will point. Will the course of empire take it eastward, bringing Double-Doubles to Denver, Des Moines and Da Bronx? Apart from making those of us in the West feel a little less special, that wouldn't be such a bad thing, unless in the Starbucksification of In-N-Out Burger, something gets lost. If the old-fashioned, slow-rising sponge dough goes, then so goeth I. If celebrity hotties on TV begin dribbling special sauce down their chins, then none will dribble down mine. I don't think I'm alone in this.

0 Comments:

Post a Comment

<< Home