Spin doctor

Wonder why Jose Canseco's publicist waited until a few minutes before the kickoff of the Super Bowl to announce that the slugger's new book will include tales of McGwire and Giambi shooting steroids together in the bowels of the Coliseum.

Surely there is a strategy at work, but I can't for the life of me figure out what it is. Baseball news during football mania? A vain attempt to appear respectful while spewing forth tell-all trash? Don't get it.


Song now playing: Spoon's "I Didn't Come Here to Die"